project overview
For the YDG Veterans Caucus, we developed a bold and engaging visual identity that honors both the organization's mission and its target audience. Utilizing a bright orange, camo, black, and white color palette, we crafted a dynamic design that combines strength with approachability. The Franklin Gothic font family was chosen to deliver a clean, modern, and authoritative look, ensuring readability across all platforms while evoking a sense of tradition and reliability. This cohesive design reflects the pride and service-oriented spirit of the Veterans Caucus, providing a versatile and powerful brand presence for web, social media, and promotional materials.
The horizontal version of the YDG Veterans Caucus logo maintains the hexagonal design with “YDG” at the center, paired with a blurred camo backdrop. The horizontal layout offers a more elongated form, making it perfect for banners, website headers, and other applications where a broader space is required. The camo backdrop adds depth and context, reinforcing the connection to veterans, while the hexagonal shape keeps the logo balanced and impactful.
HORIZONTAL LOGO
The YDG Veterans Caucus’ seal logo features a bold hexagonal shape, with “YDG” prominently placed at the center, symbolizing strength and unity. The blurred camo backdrop subtly reflects the military heritage of the veterans it represents, offering a sense of continuity and service. The clean lines and distinct geometric structure of the hexagon create a modern yet dignified emblem, ensuring a professional and timeless representation of the organization’s mission.
SEAL
LOGO
The stacked logo for the YDG Veterans Caucus reconfigures the hexagonal design to a compact format, with “YDG” still at the center and the blurred camo backdrop surrounding it. This version of the logo is ideal for use in tight spaces, ensuring brand consistency across all platforms. The stacked format retains the integrity of the original design, delivering a strong and recognizable visual representation while maintaining the military-inspired, unified look.
STACKED LOGO
Color Palette
The font choice, Franklin Gothic Demi, adds strength and clarity to the design, with its bold, clean lines making a clear statement. Its strong presence supports the themes of leadership and unity, ensuring that every word stands out while maintaining legibility and professionalism. This font complements the logos’ modern and authoritative feel, aligning perfectly with the YDG Veterans Caucus' mission.