project overview
For Davante Jennings’ campaign for YDG President, we designed a vibrant logo that captures both energy and professionalism. The color scheme—Jonquil Yellow, Lapis Lazuli, and White—was carefully chosen to reflect optimism, leadership, and trust. The rectangular shape incorporates stars and stripes, symbolizing unity and patriotism, while also making a bold visual statement.
This design was crafted with a strong focus on print and digital media, ensuring high visibility and adaptability for both campaign flyers and social media platforms. The logo’s versatility makes it a standout in any format, reinforcing Davante's message and values at every touchpoint.
The logo for Davante Jennings' YDG President campaign embodies a modern and bold aesthetic, combining sleek lines and sharp angles to create a strong, professional image. The design focuses on conveying leadership, unity, and forward momentum, making a powerful impression on voters. The use of dynamic shapes and colors represents both the energy of the campaign and the connection between Davante and the people he seeks to represent.
For the font, we selected a clean, sans-serif typeface that complements the modern look of the logo. The bold weight and geometric structure of the font ensure readability and add to the strong, confident tone of the campaign. This choice reinforces the campaign's commitment to clarity and accessibility while maintaining a professional appearance.
Social Media Flyers
