project overview
We designed a fresh, modern logo for the Gwinnett Young Democrats that captures the essence of both the organization and the community it serves. Using a sky blue, navy blue, and white color palette, we created a logo in the shape of Gwinnett County, seamlessly integrating the iconic Democratic donkey symbol. The Berlin Sans FB Demi font was chosen for its bold, youthful energy, ensuring a professional yet approachable look. This cohesive branding reflects the organization's commitment to progress and engagement, making it perfect for digital and print applications across campaigns, events, and social media.
The logo’s shape, modeled after Gwinnett County, roots the design firmly in the local community, while the integration of the Democratic donkey symbol reinforces the organization's political alignment and values. This combination creates a distinct and memorable visual identity that resonates with both local pride and Democratic ideals.
We chose the Berlin Sans FB Demi font for its bold, modern, and approachable aesthetic. Its rounded edges and clear lines convey a youthful energy while maintaining a professional and trustworthy presence, perfectly aligning with the mission of the Gwinnett Young Democrats.
The celestial blue, federal blue, and white color palette was selected to evoke a sense of trust, stability, and forward-thinking. Celestial blue represents optimism and inclusivity, while federal blue symbolizes strength and reliability, with white adding a clean and modern touch to the overall design.
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